Global Scans · Millennials · Weekly Summary

• [New] If your business targets younger shoppers, then consider ramping up your direct social media marketing, as 35% of Gen Zers and 26% of millennials plan to buy gifts directly through social media in 2025. ABC17NEWS
• [New] Gen Z and Millennials show the strongest interest in buying an RV for 2026, favoring what they describe as a tech-friendly, flexible and affordable way to explore. The Independent
• [New] In Europe, the workforce is projected to be 25% smaller in two decades, while Gen Z has three million fewer people than Millennials in the US. The Interview Guys
• [New] $84 trillion is anticipated to pass down from seniors and baby boomers to Gen X, millennials, and Gen Z by 2045. Fortune
• [New] By 2025, there will be 18 million more Gen Z and millennials in the workforce than other generations combined. Interviewy's Blog
• [New] In 2025, 43% of Millennials are expected to travel to destinations they have never visited before, with a growing interest in ecotourism and nature-based activities. Phoenix Transportation San Francisco
• By 2034, 80% of the workforce will comprise Millennials, Gen Z, and Gen Alpha. The Interview Guys
• Generative AI even allows companies to create evolving personas that simulate how Gen Z, ultra-high-net-worth individuals, or Chinese millennials might change their agendas over time. Peter Fisk
• According to the Deloitte Global 2025 Gen Z and Millennial Survey, shared by the consulting firm exclusively with Mint, 94% of Gen Zs and 97% of millennials surveyed in India prefer picking up relevant skills while working, valuing skill-building and growth opportunities over designations. Mint
• The expected holiday spending among millennials will decrease by 1% from the year before, while Gen Xers and Baby Boomers plan to increase their spending during the winter holiday season. Webinterpret
• Gen Z and younger Millennials will form the majority of the workforce by 2030. Deskimo
• Gen Zers and millennials appear to be the most optimistic about the prospects of homeownership, with 48% of Gen Z non-homeowners and 50% of millennial non-homeowners indicating they will be in a position to buy a home by 2029. Mortgage News Daily
• Younger Generations Continue to Propel the RV Boom - Millennials and Gen Z are driving the future of RV travel, with Gen Z and Millennials showing the highest RV purchase consideration for 2026. Toy Storage Nation
• Millennials and Gen Z show the highest interest in RV purchases for 2026, with 35% of Gen Z and 32% of Millennials considering buying an RV. Travel Industry Wire
• Trust in AI agents is highest among Millennials, followed by Gen X, Gen Z, and Boomers By 2028, 68% of customer interactions with vendors are expected to be handled by autonomous tools. Master of Code Global
• By 2030, Millennials and Gen Z will make up nearly three-quarters of the global workforce. AEC
• Millennials and Generation Z are expected to make up 74% of the workforce by 2030. Futura-Sciences
• 74% of Gen Z and 77% of millennials expect GenAI to change their work within a year, and they value soft skills as much as technical skills. Employer Branding News
• Across markets, Millennials and Gen Z are set to carry most headcount by 2030, older workers are delaying exit, and the 2030s to 2040s bring the highest cohort overlap on record. Employer Branding News

Last updated: 21 December 2025