Global Scans · Millennials · Weekly Summary

• [New] More than 60% of aspiring entrepreneurs plan to use AI tools to launch their businesses in 2026, with Millennials leading at 75%. NextSmartBusiness
• [New] In 2026, millennials and Gen Z will cover approximately 32% of global consumer spending. BrandLoom
• [New] If a Gen Z-targeted TikTok video goes viral, it might be seen by Millennials or Gen X too - it should not alienate them completely. Ticket Fairy
• [New] You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant). Ticket Fairy
• [New] Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement. eMarketer
• [New] Over 80% of US millennials will make peer-to-peer payments in 2026, EMARKETER forecasts, making them the highest-adopting generation for mobile payments. eMarketer
• [New] 52% of Millennials feel that 2026 will be better financially for them than 2025. Cision PR Newswire
• As the workforce becomes increasingly digitally native - with Millennials and Gen Z projected to comprise 74% of workers by 2030 - brands must evolve from broadcasting messages to facilitating community conversations. Conference News
• Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X. Aon
• 61% of Gen Z and 40% of millennials do not yet know who will inherit their collections. Insurance Business
• An estimated USD 83.5 trillion in wealth is expected to transfer to younger generations (Gen X, Millennials, Gen Z) by 2048, supporting long-term demand for yachts and charters. Dream Yacht Sales & Ownership
• Looking ahead, Millennials and Gen X are expected to account for more than 70% of gum unit sales within the next five years, as Boomers' share gradually declines. FoodNavigator-USA.com
• Early onset, severely affected: cancer risks among Gen X and millennials Global cancer statistics show that Generation X and Millennials are increasingly affected. Medical University of Vienna
• An estimated $80 trillion in assets will pass from baby boomers and the Silent Generation to Gen X and Millennials by 2045. Audience Town
• Millennials were projected to be the most frequent restaurant-goers in 2026, dining out an average of 14 times per month. Total Food Service
• Millennials and Gen Zers will account for 75% of the workforce by 2030, and their expectations differ sharply from prior generations. Skift Meetings

Last updated: 22 February 2026