Global Scans · Generation Alpha (Tech native) · Weekly Summary

WHAT'S NEXT?: Generation Alpha will be a generation that only knows a world living in real-time. There will be more than 2 billion Alphas by 2025.

• [New] Generation Alpha consists of children born in or after 2010 and will be the largest generation by 2025. eCommerce Fastlane
• [New] Emphasizing digital literacy, creativity, problem-solving, and global awareness will empower Generation Alpha to thrive in a rapidly evolving society. DotCom Magazine
• [New] By 2025, Generation Alpha is predicted to be the largest demographic. What's The Big Data?
• Experts are reporting that Generation Alpha, born from 2010 onward, are set to number over 2 billion by 2025 with huge collective spending power. National Retail Federation
• By 2029, the oldest members of Generation Alpha will reach adulthood. demandsage
• Generation Alpha might not have credit cards yet, but they are reshaping household spending, with their influence on household spending getting massive and growing by the year. Techpoint Africa
• 46 million individuals make up Generation Alpha within the United States, a stark contrast from the 68 million comprising Generation Z and the 72 million comprising Millennials within the United States (source: US Population Projections: 2017-2060, from the US Census Bureau). NX Design
• Generation Alpha becoming teenagers will mark a major turning point in their lives and in the history of the world. 91.9 Fresh FM
• Millions more members of Generation Alpha have yet to be born, and already their generation - one that will number 2.2 billion by 2024 - is turning heads. The Future of Customer Engagement and Experience
• Today, more than 2.5 million people are born into Generation Alpha every week - and by 2024, there will be more than 2 billion of them. The Future of Customer Engagement and Experience
• Academic pressure is expected to climb sharply due to growing global rivalry and increased parental expectations placed on Generation Alpha, especially in the academic sphere. Calxylian
• Generation Alpha is the next cohort of NHS staff, and they will bring new expectations regarding reward, how they value recognition and communication techniques. NHS Employers
• Generation Alpha-born from the early 2010s to the mid-2020s - will be the largest and most connected generation in history. Investopedia
• By the year 2025 there will be nearly 2 billion members of Generation Alpha across the globe. Breznikar
• Brands like LEGO have made significant strides in sustainability by pledging to use sustainable materials in their products by 2030, appealing directly to the values held by Generation Alpha. Business Case Studies
• Several factors, such as the slowdown in the world economy, increasing automation, widening income gaps, the threat of climate change, rising levels of global debt, and the growing importance of the gig economy, have combined to entangle Generation Alpha in a web of economic uncertainty. Calxylian
• Known as the first generation of digital natives, Generation Alpha is profoundly impacted by technology and offers a multitude of opportunities, from expanded global connections and improved learning opportunities to increased creative expression and information accessibility. Calxylian
• Luxury branding specialist Matter of Form points to younger consumers - Gen Z and the next generation - Alpha, which is, incidentally, predicted to be the biggest generation in global history, as agents of chaos. DFNI

Last updated: 17 October 2025